SonaMation
Founded 2022

Operators who built a SaaS unicorn.

Our founding team built Socio — acquired by Cisco. SonaMation is the operator’s playbook we wished we’d had then.

San Francisco, CA Indianapolis, INex-Socio · Cisco-acquired
150+
B2B SaaS rebuilt
$340M
ARR managed
2022
Founded
10
Senior team
Founders

Four operators. One Cisco-acquired company.

YS
Yarkin Sakucoglu
Founder & CEO

Co-founder of Socio — the hybrid-event platform acquired by Cisco. Forbes 30 Under 30 (Enterprise Technology). Purdue alum. Founded SonaMation to bring the operator-grade RevOps discipline he learned scaling Socio to other B2B SaaS companies on HubSpot.

Forbes 30 Under 30ex-Socio (acquired by Cisco)Purdue
JW
Joe Watkins
Co-founder

Co-founding team member of Socio. Joined SonaMation at launch to lead engagement strategy and HubSpot architecture. Operator background across Marketing Ops, Sales Ops, and full RevOps.

ex-SocioForbes 30 Under 30 (Enterprise Tech)
JS
Jacob Spielberg
Co-founder

Co-founder. Deep operator experience scaling RevOps at a Cisco-acquired SaaS. Leads delivery on complex HubSpot implementations and integration engineering.

ex-SocioRevOps Engineering
FJ
Fredrik Jansson-Knodell
Co-founder · Strategic Finance

Co-founder. Strategic Finance background — translates RevOps changes into board-defendable financial outcomes. Works closely with client CFOs and CROs on forecast accuracy and pipeline economics.

ex-SocioStrategic Finance
The team

Senior bench.

Hiring: Senior Architect, Integration Engineer
GF
Grayson Faircloth
Operations
DB
Drew Bliss
Senior Consultant
MC
Marco Tulio Caballero
Technical Project Manager

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