The Revenue Architecture System™
Four layers. Always rebuilt bottom-up. Workflows on a broken data model fail in six months — so we don’t start there.
Each layer fixes what the layer below makes possible.
Tools that connect.
Engineered integrations — not Zapier zaps. TypeScript or Python, idempotent, monitored.
One object, one truth.
Object architecture rebuilt. Lifecycle stages with measurable entry/exit. Salesforce leftovers cleared.
Workflows that don’t lie.
Workflow inventory cut by 40%. Lead routing rebuilt around quota and availability.
A forecast you can defend.
Pipeline metrics defined. Forecast accuracy backtested. Stripe ARR matches HubSpot ARR.
You cannot fix a higher layer if a lower one is broken.
Most agencies sell Layer 3 work. Easier to demo. Easier to scope. But if Layers 1–2 aren’t solid, those workflows degrade quietly until the next CRO takes the blame.
Common questions.
Always. Every engagement begins by mapping the source stack. If we find Layer 1 is healthy, we move up — fast.
Then you don’t need an architecture engagement — you need scoped consulting. We’ll either fold it into a Retainer or refer you elsewhere.
No. Without it we’re building blind, and our risk-reversal SLAs don’t apply.
No. We work with companies on HubSpot already, on Pipedrive, or evaluating CRMs.