Case studies

Hard numbers. Named layers.

Every case leads with a metric. No vibes. We tell you what we changed, where, and what happened next.

How a Series B FinTech SaaS at $14M ARR rebuilt their HubSpot from a broken Salesforce migration in 11 weeks — and made the forecast defendable in time for the next board meeting.

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Tooling spend eliminated

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PLG SaaS · DevTools

3.2×

MQL→SQL conversion

How a Series A PLG SaaS rebuilt PQL definitions and lifecycle automation — tripling MQL→SQL conversion in 9 weeks.

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Vertical SaaS · Healthcare

9 weeks

Salesforce → HubSpot, $0 data loss

How a $28M ARR healthcare vertical SaaS migrated off Salesforce to HubSpot in 9 weeks with zero data loss and a 47% reduction in CRM seat cost.

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FinTech SaaS

$187K/yr

in eliminated tool spend

How a $30M ARR fintech eliminated 7 GTM tools and rebuilt their reporting layer in a 12-week engagement.

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