Things worth your time.
No e-books. No fluff. A weekly newsletter, two free tools, deep-dive playbooks, and articles tactical enough to use today.
RevOps Maturity Score
Score your stack 1–10 across the four layers. 12 questions. 4 minutes. Personalized roadmap.
HubSpot Onboarding Cost Calculator
What should an honest HubSpot onboarding cost? Inputs: hubs, users, integrations. Output: a real range with anchored tiers.
See pricing tiersTactical writing for RevOps leaders.
Mapped to the four layers. No SEO bait.
Lifecycle stages that don’t lie
Every HubSpot lifecycle audit starts with the same problem: nobody can tell you what ‘MQL’ actually means at this company.
Salesforce → HubSpot in 60 days: the real playbook
The migration template we use. Includes object map, ETL pseudocode, and the cutover checklist.
Custom objects: when they earn their place
Most custom objects are leftovers from a Salesforce migration. Here’s the test we use.
Forecast accuracy: a layer-by-layer diagnostic
When the forecast misses, the bug is rarely in the forecast model itself. It’s usually two layers below.
Engineered integrations vs Zapier: when to use which
Zapier isn’t bad. It’s misused. Here’s the decision framework we apply on every engagement.
Lead routing for sales teams that hit quota
Round-robin distributes leads. It doesn’t distribute revenue. Here’s how we rebuild routing.
Long-form references.
Each playbook lives on a dedicated page. Free download in exchange for your work email.
The RevOps stack for $20M ARR B2B SaaS
Full stack reference architecture with vendor names.
Salesforce → HubSpot migration playbook
Object map, ETL pseudocode, cutover runbook.
Lifecycle stages that don’t lie
Templates + measurable entry/exit criteria.
The podcast.
Conversations with RevOps leaders at $10M–$50M B2B SaaS companies. Half hour, no fluff, real stack details.